• Marketing244

Marketing 244: Test 1 (Chapter 1 – 8)

R100.00

*Updated for 2016 by a straight-A Student*

Summary of all the work needed for the first Marketing 244 test (Chapter 1 – 8).

The summary is rich with colour, tables, diagrams and graphs to make learning and remembering the work as easy as possible.

Product Description

*Updated for 2016 by a straight-A Student*

Summary of all the work needed for the first Marketing 244 test (Chapter 1 – 8).

Included in the summary:

  • Chapter 1: Communication process
  • Chapter 2 Advertising Industry Structure
  • Chapter 3: Ethics of Advertising
  • Chapter 4: The history of Advertising and Brand Promotion
  • Chapter 5: Advertising, consumer behavior and IBP
  • Chapter 6: Market segmentation, positioning and value representation
  • Chapter 7: Research in advertising and promotion

The summary is rich with colour, tables, diagrams and graphs to make learning and remembering the work as easy as possible.  A lot of time and effort was put into summarising the study material and presenting it in a way that is visually effective for learning and recalling.

*See previews above!*